If you’re an experienced Digital Marketer then you’re probably aware that a landing page is crucial to bringing in those all-important leads to your business. These make it essential for a successful inbound marketing campaign.
Regardless of how crucial a landing page could be, there are businesses that make a considerable number of mistakes that could potentially harm the quality of leads that do come in. Creating one is just as much an art as it is science. You want it to look good and also bring in what you need and that’s where striking the balance lies. A landing page that looks good but doesn’t bring in any leads, isn’t a good landing page at all.
But there is a lot that can be done to build on your landing page experiences. Here are a few ways to improve your landing page:-
Improve Your Call to Action
One of the biggest elements of a landing page is its call to action and every digital marketer should know this by now. A call to action is what drives the user to create a lead for you and if your landing page has no information to instigate such an action, the chances are that the user will move back and never visit your page again. Either you may not have a call to action button to begin with, or there may not be much to differentiate it from other elements in the first place.
Use Relevant Images
If you’ve been spending a lot of time on the internet just looking through things, then you’d know that quality images only add to the experience of reading good content. While it is tempting to use good looking images to further enhance your landing page experience, it’s essential to be careful of what you decide to go with. Going with images that are to flashy may tend to deviate the users eye from the call to action.
Maintain Ad Relevancy
If you’ve been doing digital marketing for a while then you must know of Ad relevancy and how it plays a big role in ranking your keywords. Keywords are what usually trigger your ad on Google search network. You enter a pre phrased keyword to find a text ad pop up on your page. But what happens if the page you’re redirected to through the ad turns out to be a little different from what you expected?
Google has the knack of measuring the relevancy of the landing page and the Ad and if things don’t match, chances are that those keywords get debunked. It’s your job to make sure that the messaging between the two is as consistent as possible. This means maintain the same keywords and messaging on both your landing page and your ads.
Reduce Page Load Times
With the advent and evolution of internet technology and ease of accessibility, users get more and more used to content being delivered to them at breakneck speeds. This is now seen as a standard norm in terms of overall internet and browsing quality.
Constant Optimization
Digital Marketing is no walk in the park. It consists of hours to an end which will need you constantly tweaking what you create to ensure the best standards are met. This is also the case with your landing page experiences. As someone who understands marketing, you’ll constantly need to test and optimize functionalities so as to achieve your desired objective.
Mobile Responsive Design
With the estimated number of mobile phone users to reach 4.77 billion in 2018, It’s clear what the ultimate medium of communication will be for the years to come. Everyone today prefer their experiences on-the-go and smartphones aim to do just that. Smartphones are available in abundance and are also considered a necessity today making it accessible to all.
These are just a few steps you could take to improve your landing page experience. Note that there’s a lot out there that can be incorporated and that creating a better experience will take time and patience. These points highlighted are small in stature but can a make a huge difference if carried out wisely.
