Blog Plain2023-03-24T04:08:58+00:00

Bonzer Web Solutions

Web Desinging Company in Chandigarh

Effective Social Network Management of Your Brand

Social media has become a part of our every day’s life, so it is necessary to make effective social network management of Your Brand. The social networking sites such as Facebook, LinkedIn, Twitter, etc. see millions of users active every single day. Companies across the globe see these sites as a great platform to attract consumers and clients towards their business. However, managing the social media presence of a brand can be a time-consuming as well as demanding task.

In today’s time, social media is an essential part of almost every brand’s digital presence and managing the growing presence requires full time commitment. Managing content, interacting with fans, actively running promotional advertisements, etc. have made brands either hire professionals to get the most out of their social profile or have social media management software to ensure that everything on these platforms goes smoothly.

Software Tools and Analytics

If you have just entered the world of social media, you must first get familiarize with the useful software tools that will help you manage your everyday social responsibilities better. Working with scheduling tools will help you keep your nose ahead of your competitors in the market as it allows brands to work on a logical and an inclusive social strategy.

Professional Help

Companies with large following have to consider the option of sharing the responsibility of their social management with digital marketing agencies as they specialise in this work. With social media becoming more than merely posting on Facebook page, you require someone to engage with the dynamic community of active users that need constant attention. Moreover, social media has also become the platform for consumers to get customer service; hence, turning a blind eye to your social pages can potentially be a disastrous move.

The social network management tools and software help brands to maintain a grip on their social network. Diligent planning and management of social presence will surely benefit brands and social media management software will in effective management.

By |October 15, 2022|Categories: Social Media|0 Comments

Ways To Improve Your Landing Page Experience

If you’re an experienced Digital Marketer then you’re probably aware that a landing page is crucial to bringing in those all-important leads to your business. These make it essential for a successful inbound marketing campaign.

Regardless of how crucial a landing page could be, there are businesses that make a considerable number of mistakes that could potentially harm the quality of leads that do come in. Creating one is just as much an art as it is science. You want it to look good and also bring in what you need and that’s where striking the balance lies. A landing page that looks good but doesn’t bring in any leads, isn’t a good landing page at all.

But there is a lot that can be done to build on your landing page experiences. Here are a few ways to improve your landing page:-

Improve Your Call to Action

One of the biggest elements of a landing page is its call to action and every digital marketer should know this by now. A call to action is what drives the user to create a lead for you and if your landing page has no information to instigate such an action, the chances are that the user will move back and never visit your page again. Either you may not have a call to action button to begin with, or there may not be much to differentiate it from other elements in the first place.

Use Relevant Images

If you’ve been spending a lot of time on the internet just looking through things, then you’d know that quality images only add to the experience of reading good content. While it is tempting to use good looking images to further enhance your landing page experience, it’s essential to be careful of what you decide to go with. Going with images that are to flashy may tend to deviate the users eye from the call to action.

Maintain Ad Relevancy

If you’ve been doing digital marketing for a while then you must know of Ad relevancy and how it plays a big role in ranking your keywords. Keywords are what usually trigger your ad on Google search network. You enter a pre phrased keyword to find a text ad pop up on your page. But what happens if the page you’re redirected to through the ad turns out to be a little different from what you expected?

Google has the knack of measuring the relevancy of the landing page and the Ad and if things don’t match, chances are that those keywords get debunked. It’s your job to make sure that the messaging between the two is as consistent as possible. This means maintain the same keywords and messaging on both your landing page and your ads.

Reduce Page Load Times

With the advent and evolution of internet technology and ease of accessibility, users get more and more used to content being delivered to them at breakneck speeds. This is now seen as a standard norm in terms of overall internet and browsing quality.

Constant Optimization

Digital Marketing is no walk in the park. It consists of hours to an end which will need you constantly tweaking what you create to ensure the best standards are met. This is also the case with your landing page experiences. As someone who understands marketing, you’ll constantly need to test and optimize functionalities so as to achieve your desired objective.

Mobile Responsive Design

With the estimated number of mobile phone users to reach 4.77 billion in 2018, It’s clear what the ultimate medium of communication will be for the years to come. Everyone today prefer their experiences on-the-go and smartphones aim to do just that. Smartphones are available in abundance and are also considered a necessity today making it accessible to all.

These are just a few steps you could take to improve your landing page experience. Note that there’s a lot out there that can be incorporated and that creating a better experience will take time and patience. These points highlighted are small in stature but can a make a huge difference if carried out wisely.

By |October 15, 2022|Categories: Digital Marketing|0 Comments

Most Profitable Online Businesses That Are Booming!

You already have witnessed that, everyday everything is going online. The things you buy, the information you consume, everything. Even, technology is robbing our time offline. Many of us, spend more time in front of screens than outdoors. This trend will only continue. Hence, the word – “Online”.

When everything is going online, if you are not cashing out of it, you’re missing a huge opportunity. As with everything, the technology’s early adopters get a huge benefit. We saw in this in the case of internet, cryptocurrencies, YouTube, and everything. Adapting to technology quickly makes a great difference in your life.

This post is only for those who are serious about starting their online businesses.​ Let’s dive in.

Training Industry

People are quickly realizing that the things they learn in their universities have nothing to do with their life. They are also realizing that in contrast to the traditional education system that remained unchanged since ages, training in specific domains of their interest helps them to make a decent living. Even, the degree for dignity trend is falling.

It’s time for you to dive into an industry of your interest, become an expert in it and be a trainer. If you are a regular reader of my blog, you may know that I’m also a digital marketing trainer (currently doing 1-to-1 mentoring sessions), and I’ll start creating online courses and perhaps membership sites in the future.

People are quickly realizing that the life is too short to learn everything on their own. They are willing out huge amounts of money on getting training from someone else’s experience. This is the right time for you to gain expertise in a good niche and start your training career.

Selling Digital Products

This is the next profitable online business. You can see it everywhere. People sell eBooks, their songs, informational products, WordPress plugins, themes, and also tools for productivity.

In contrast to affiliate marketing, selling own products may pay you a huge sum depending upon the product you created and how you promote.

While creating any product first off, the 70% of your success depends upon how you research your market and your competitors. Once you are 100% sure that there’ll be hungry buyers for your product, then start creating a product.

As the technology is rapidly changing day by day, new requirements, and problems are arising. So every day, there’ll be new opportunities for product creation. Depending upon the product you are selling, this will return you a long term sustainable income.

Online Blogging

Blogging is one of such a profession where you earn money for doing what you love. The best part about blogging is, unlike creating digital products blogging requires little investment. You just need to get a web hosting account, get a domain and install free WordPress on it. You are good to go. When it comes to blogging, there are three main ways by which you can earn money.

  • Promoting your own products
  • Affiliate marketing
  • Advertising or using AdSense

In order for blogging to give you sustainable income, patience and consistency matters. Finding a perfect niche that’s a sweet spot between your passion and profit is highly essential.

Freelance writing and other freelancing

There’s a common misconception that freelance writers should have the ability to write in every niche. Today, let’s break it. You can be a niche freelance writer. If you are a medical practitioner, yes you can choose only to write medical related articles. The moment you have domain expertise, people will be willing to pay you more money when you ask them.

You can join a good freelancer sites like UpWork and Outsourcely, and fill out your profile with portfolio and experiences. Freelancers like virtual assistants, social media managers, SEO freelancers, graphic designers, programmers, and video editors have great future. But the thing is that you need to be exceptional at what you do.

Amazon FBA

Amazon FBA stands for “fulfilled by Amazon”. In this industry, you need to buy cheap products from wholesale sellers and list those items at a much higher price on Amazon. You need to sell white labeled products, and ship it to Amazon Fulfilment centers. Those FBA centers handle the shipping, packaging, and support for the products.

If you outsource the inventory management and keep an accountant for maintaining the Amazon seller account and updating it regularly, this is a lucrative passive business idea.

These are not the only online businesses that are profitable. But I think the above are of top ones as of now. Especially the online training will hit big soon. In the coming years, new online professions will rise entirely changing the game. So, it’s your duty to stay updated regarding the various trend changes happening in the drastically changing online world.

Hope you found this post helpful.
Don’t forget to share this post with your friends.

By |October 15, 2022|Categories: Online Business|0 Comments

Keeping your WordPress website secure

From time to time WordPress websites get attacked by hackers. Prevention and monthly maintenance is the best way to avoid an attack. We always ensure that every WordPress website we create is using the latest version of WordPress and that all plugins are up-to-date when the website is ready to launch. However, without monthly maintenance your website could be missing out on crucial WordPress version updates and also vulnerabilities in outdated plugins may become evident.

Backing up all of your website’s content and database

Without a doubt, keeping an up-to-date backup of all of your website’s files, content and database is the safest way to ensure that your website will always be safe. No matter what happens you will always have a saved version of the website to pop back up online at any time. We usually recommend that all of the website’s content is backed up every 2 – 4 weeks based on how often new content is added.

Updating your website’s WordPress version

WordPress sporadically releases version updates and it’s important that your website is always using the latest version. Most of the time the version updates are simply to increase security and remove any vulnerabilities. It’s vital to ensure you have a complete backup of your website files, content and database before preforming a WordPress version update.

Keeping your website’s plugins up-to-date

WordPress plugins are coded files which extend the basic functionality of WordPress. An example could be a plugin that adds a contact form to your website. Plugins are often written by external developers and are released to the public for use through the WordPress Plugin Directory. Using plugins in custom WordPress websites is common practice amongst website developers and rarely cause problems as long as they are maintained and kept up-to-date.

WordPress Website Security Maintenance & Updates

We understand that manually updating your website’s WordPress version or updating your website’s plugins may be beyond your capabilities and therefore we offer monthly WordPress Website Security Maintenance & Updates.

By |October 15, 2022|Categories: Website Security|Tags: , |0 Comments
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